Statistic regarding Karstadt customers: most popular tech influencers

AIlon has analyzed 23448 people from Germany who have a very high affinity to Karstadt and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | Karstadt

March 23, 2022

This statistic shows the most popular tech influencers of that part of the German population, with a high affinity for the shopping brand "Karstadt", in comparison to the total population. The largest outliers in the positive range are: Felixba and Bill Gates and in the negative range are: Jeff Bezos and HardwareDealz.

This bar chart visualizes, how a preference for the brand "Karstadt" correlates with a preference for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karstadt" customers to have a preference for "Felixba" is increased by 0.66% .

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