Statistic regarding Karstadt customers: most popular science journals

AIlon has analyzed 23448 people from Germany who have a very high affinity to Karstadt and compared the mean values with a representative sample of the population.

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Science Magazine | Karstadt

March 23, 2022

This statistic visualizes the favorite science journals of that part of the German population, with a strong preference for the shopping brand "Karstadt", in comparison to the total population. The preference for the magazines "Geo Magazin" and "National Geographic Magazine" is considerably increased, while it is clearly decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how a preference for the brand "Karstadt" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karstadt" customers to have an affinity for "Geo Magazin" is increased by 31.56% .

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