Statistic regarding Karstadt customers: favored values

AIlon has analyzed 23448 people from Germany who have a very high affinity to Karstadt and compared the mean values with a representative sample of the population.

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Values | Karstadt

March 23, 2022

This statistic shows the favored values of that part of the German population, with a strong preference for the shopping brand "Karstadt", in comparison to the total population. Very pronounced are the positive values for Sustainability, Migration, Animal rights and the negative values for Christianity, Supports LGBT, Religion.

This bar chart visualizes, how an affinity for the brand "Karstadt" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Karstadt" customers to have an affinity for "Sustainability" is increased by 28.35% .

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