Statistic regarding ARD viewers: most popular home&living magazines

AIlon has analyzed 49803 people from Germany who have a very high affinity to ARD and compared the mean values with a representative sample of the population.

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Home Magazine | ARD

March 23, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the media company "ARD", in comparison to the total population. The affinity for the magazines "Das Haus" and "Schöner Wohnen" is strongly increased, while it is strongly decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how a preference for the brand "ARD" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ARD" viewers to have an affinity for "Das Haus" is increased by 42.99% .

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