Statistic regarding ARD viewers: favorite brands for childrens products

AIlon has analyzed 49803 people from Germany who have a very high affinity to ARD and compared the mean values with a representative sample of the population.

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Children | ARD

March 23, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a strong preference for the media company "ARD", compared to the total population. Especially pronounced is the increased value for Toysrus, as well as the decreased value for Fisher Price.

This bar chart visualizes, how an affinity for the brand "ARD" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ARD" viewers to have an affinity for "Toysrus" is increased by 32.21% .

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