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Fashionfast | ARD
March 23, 2022
This statistic shows the favorite fast fashion brands of that part of the German population, with a strong preference for the media company "ARD", in comparison to the total population.
Extremely pronounced is the increased value for S. Oliver, Esprit, H&M, as well as the negative relation to Kik, C&A, Peacocks.
This bar chart visualizes, how an affinity for the brand "ARD" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ARD" viewers to have an affinity for "S. Oliver" is increased by 48.08% .
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