Statistic regarding Niederegger customers: most popular home&living magazines

AIlon has analyzed 13723 people from Germany who have a very high affinity to Niederegger and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Niederegger

March 24, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the food manufacturer "Niederegger", in comparison to the total population. The affinity for the magazines "Mein schöner Garten" and "Schöner Wohnen" is considerably increased, while it is clearly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Lisa Wohnen und Dekorieren".

This bar chart visualizes, how an affinity for the brand "Niederegger" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Niederegger" customers to have a preference for "Mein schöner Garten" is increased by 58.63% .

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