Statistic regarding Niederegger customers: favored values

AIlon has analyzed 13723 people from Germany who have a very high affinity to Niederegger and compared the mean values with a representative sample of the population.

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Values | Niederegger

March 24, 2022

This statistic shows the favored values of that part of the German population, with a strong preference for the food manufacturer "Niederegger", in comparison to the total population. Extremely pronounced are the positive values for Sustainability, Human rights, Animal rights and the negative values for Supports LGBT, Minimalism, Islam.

This bar chart visualizes, how an affinity for the brand "Niederegger" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Niederegger" customers to have a preference for "Sustainability" is increased by 49.3% .

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