This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Dyson
March 23, 2022
This statistic shows the most popular national newspapers of that part of the German population, with a strong preference for the tech company "Dyson", compared to the total population.
The preference for the newspapers "Handelsblatt", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is clearly increased, while it is considerably decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how a preference for the brand "Dyson" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dyson" customers to have an affinity for "Handelsblatt" is increased by 106.92% .
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