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Media channel affinities | Dyson
March 23, 2022
This statistic shows the favorite media channels of that part of the German population, with a high affinity for the tech company "Dyson", compared to the total population.
The largest deviations in the positive range are: Pinterest, Xing, Reddit and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Dyson" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dyson" customers to have a preference for "Pinterest" is increased by 98.38% .
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