Statistic regarding Dyson customers: favorite fast fashion brands

AIlon has analyzed 20456 people from Germany who have a very high affinity to Dyson and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Dyson

March 23, 2022

This statistic shows the favored fast fashion brands of that part of the German population, with a strong preference for the tech company "Dyson", compared to the total population. The largest outliers in the positive range are: S. Oliver, Esprit, United Colors Of Bennetton and in the negative range are: C&A, Kik, Charlotte Russe.

This bar chart visualizes, how an affinity for the brand "Dyson" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dyson" customers to have an affinity for "S. Oliver" is increased by 80.0% .

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