Statistic regarding Dyson customers: cultural preferences

AIlon has analyzed 20456 people from Germany who have a very high affinity to Dyson and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | Dyson

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the tech company "Dyson", in comparison to the total population. Especially pronounced are the positive values for Architecture and Musicals and the negative values for 80s and 70s.

This bar chart visualizes, how an affinity for the brand "Dyson" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dyson" customers to have an affinity for "Architecture" is increased by 44.1% .

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