This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Metro AG
March 23, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the shopping brand "Metro AG", compared to the total population.
The affinity for the newspapers "Handelsblatt", "Die Welt Kompakt", "Frankfurter allgemeine Zeitung" is clearly increased, while it is strongly decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".
This bar chart visualizes, how a preference for the brand "Metro AG" correlates with an affinity for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Metro AG" customers to have a preference for "Handelsblatt" is increased by 174.29% .
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