Statistic regarding Metro AG customers: favorite fast fashion brands

AIlon has analyzed 5211 people from Germany who have a very high affinity to Metro AG and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Metro AG

March 23, 2022

This statistic visualizes the preferred fashion brands of that part of the German population, with a strong preference for the shopping brand "Metro AG", in comparison to the total population. The largest deviations in the positive range are: Karl Lagerfeld, Pierre Cardin, Gstar Raw and in the negative range are: Takko, Nkd, Adler.

This bar chart visualizes, how a preference for the brand "Metro AG" correlates with a preference for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Metro AG" customers to have a preference for "Karl Lagerfeld" is increased by 203.3% .

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