Statistic regarding Metro AG customers: most popular home&living magazines

AIlon has analyzed 5211 people from Germany who have a very high affinity to Metro AG and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Metro AG

March 23, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a high affinity for the shopping brand "Metro AG", compared to the total population. The preference for the magazines "Das Haus" and "Wohnen" is moderately increased, while it is considerably decreased for the the magazines "Landidee" and "Mein schönes Land".

This bar chart visualizes, how an affinity for the brand "Metro AG" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Metro AG" customers to have a preference for "Das Haus" is increased by 194.44% .

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