Statistic regarding Metro AG customers: most popular beauty influencers

AIlon has analyzed 5211 people from Germany who have a very high affinity to Metro AG and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Metro AG

March 23, 2022

This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the shopping brand "Metro AG", compared to the total population. Especially noticeable is the negative relation to Dagibee and Paola Maria.

This bar chart visualizes, how an affinity for the brand "Metro AG" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Metro AG" customers to have a preference for "Dagibee" is decreased by 5.17% .

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