Statistic regarding Spotify brandfans: most popular national newspapers

AIlon has analyzed 12702 people from Germany who have a very high affinity to Spotify and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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National Newspaper | Spotify

March 24, 2022

This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the brand "Spotify", compared to the total population. The preference for the newspapers "Die Zeit", "Handelsblatt", "Frankfurter allgemeine Zeitung" is considerably increased, while it is moderately decreased for the newspapers "Neue Presse", "Ärzte Zeitung", "TAZ".

This bar chart visualizes, how a preference for the brand "Spotify" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Spotify" brandfans to have an affinity for "Die Zeit" is increased by 116.28% .

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