Statistic regarding Spotify brandfans: cultural preferences

AIlon has analyzed 12702 people from Germany who have a very high affinity to Spotify and compared the mean values with a representative sample of the population.

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Culture | Spotify

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the brand "Spotify", compared to the total population. Very noticeable are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how an affinity for the brand "Spotify" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Spotify" brandfans to have a preference for "Musicals" is increased by 43.33% .

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