Statistic regarding Spotify brandfans: hobbies

AIlon has analyzed 12702 people from Germany who have a very high affinity to Spotify and compared the mean values with a representative sample of the population.

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Recreation | Spotify

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the brand "Spotify", in comparison to the total population. Extremely pronounced is the increased value for E-Sports schauen, Kino, Photography, as well as the negative relation to Gardening, Cooking, Sewing/knitting/crocheting.

This bar chart visualizes, how a preference for the brand "Spotify" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Spotify" brandfans to have an affinity for "E-Sports schauen" is increased by 137.63% .

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