Statistic regarding Spotify brandfans: favorite car manufacturers

AIlon has analyzed 12702 people from Germany who have a very high affinity to Spotify and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive | Spotify

March 24, 2022

This statistic visualizes the favorite car manufacturers of that part of the German population, with a high affinity for the brand "Spotify", compared to the total population. Especially noticeable is the positive relation to Bmw Motorrad, Pit Stop, Carglass, as well as the negative relation to Ford, Citroen, Subaru.

This bar chart visualizes, how a preference for the brand "Spotify" correlates with a preference for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Spotify" brandfans to have an affinity for "Bmw Motorrad" is increased by 88.63% .

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