Statistic regarding Nikon customers: most popular regional newspapers

AIlon has analyzed 12806 people from Germany who have a very high affinity to Nikon and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Regional Newspaper | Nikon

March 24, 2022

This statistic visualizes the most popular regional newspapers of that part of the German population, with a high affinity for the tech company "Nikon", compared to the total population. The affinity for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is strongly increased, while it is moderately decreased for the newspapers "Thüringer Allgemeine", "Leipziger Volkszeitung", "Goslarsche Zeitung".

This bar chart visualizes, how a preference for the brand "Nikon" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nikon" customers to have an affinity for "Der Tagesspiegel" is increased by 103.62% .

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