Statistic regarding Nikon customers: preferred lifestyle

AIlon has analyzed 12806 people from Germany who have a very high affinity to Nikon and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Nikon

March 24, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the tech company "Nikon", compared to the total population. Extremely pronounced are the positive values for Smart-Home, Kontaktlinsen tragen, Elektroautos and the negative values for Shopping in Discounters, Haustier: Vogel, Brille beim Optiker kaufen.

This bar chart visualizes, how an affinity for the brand "Nikon" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nikon" customers to have a preference for "Smart-Home" is increased by 122.43% .

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