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Women Magazine | Zurich Insurance Group
March 24, 2022
This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the financial services company "Zurich Insurance Group", compared to the total population.
The preference for the magazines "Emotion" and "Happinez" is moderately increased, while it is strongly decreased for the the magazines "Bild der Frau" and "Auf einen Blick".
This bar chart visualizes, how a preference for the brand "Zurich Insurance Group" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zurich Insurance Group" brandfans to have a preference for "Bild der Frau" is decreased by 44.04% .
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