This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | Zurich Insurance Group
March 24, 2022
This statistic visualizes the favorite automotive magazines of that part of the German population, with a strong preference for the financial services company "Zurich Insurance Group", in comparison to the total population.
The affinity for the magazines "ADAC Motorwelt" and "Auto Motor Sport" is clearly increased, while it is clearly decreased for the the magazines "9ELF" and "Ramp Space".
This bar chart visualizes, how an affinity for the brand "Zurich Insurance Group" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zurich Insurance Group" brandfans to have an affinity for "ADAC Motorwelt" is increased by 99.74% .
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