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Financial | Zurich Insurance Group
March 24, 2022
This statistic visualizes the favorite financial sector companies of that part of the German population, with a high affinity for the financial services company "Zurich Insurance Group", compared to the total population.
Very pronounced is the increased value for Zurich, Barclays, American Express, as well as the negative relation to Sparkasse, Aok, Bkk.
This bar chart visualizes, how a preference for the brand "Zurich Insurance Group" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zurich Insurance Group" brandfans to have an affinity for "Zurich" is increased by 134.91% .
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