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Home Magazine | Zurich Insurance Group
March 24, 2022
This statistic shows the favorite home&living magazines of that part of the German population, with a strong preference for the financial services company "Zurich Insurance Group", compared to the total population.
The affinity for the magazines "Wohnen" and "Das Haus" is considerably increased, while it is strongly decreased for the the magazines "Mein schönes Land" and "Landidee".
This bar chart visualizes, how an affinity for the brand "Zurich Insurance Group" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zurich Insurance Group" brandfans to have an affinity for "Wohnen" is increased by 107.21% .
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