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Automotive | Apollo-Optik
March 24, 2022
This statistic visualizes the favorite car manufacturers of that part of the German population, with a strong preference for the shopping brand "Apollo-Optik", in comparison to the total population.
Especially pronounced is the increased value for Citroen, Junited Autoglas, Scheiben Doktor, as well as the decreased value for Volkswagen, Continental, Michelin.
This bar chart visualizes, how a preference for the brand "Apollo-Optik" correlates with an affinity for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apollo-Optik" customers to have an affinity for "Volkswagen" is decreased by 92.25% .
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