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Beauty Influencer | Apollo-Optik
March 24, 2022
This statistic shows the most popular beauty influencers of that part of the German population, with a high affinity for the shopping brand "Apollo-Optik", compared to the total population.
Very noticeable is the positive correlation with Zoe Sugg and Goss Makeup-Artist, as well as the decreased value for Yuya and Ingrid Nilsen.
This bar chart visualizes, how a preference for the brand "Apollo-Optik" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Apollo-Optik" customers to have an affinity for "Zoe Sugg" is increased by 7.42% .
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