Statistic regarding KangaRoos customers: favorite car manufacturers

AIlon has analyzed 8398 people from Germany who have a very high affinity to KangaRoos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive | KangaRoos

March 23, 2022

This statistic visualizes the favorite car manufacturers of that part of the German population, with a high affinity for the fashion label "KangaRoos", compared to the total population. Very pronounced is the positive correlation with Carglass, Pit Stop, Michelin, as well as the negative correlation with Mitsubishi, Citroen, Harley Davidson.

This bar chart visualizes, how a preference for the brand "KangaRoos" correlates with a preference for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "KangaRoos" customers to have a preference for "Carglass" is increased by 100.06% .

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