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Shopping | KangaRoos
March 23, 2022
This statistic shows the favorite shopping brands of that part of the German population, with a high affinity for the fashion label "KangaRoos", compared to the total population.
The largest deviations in the positive range are: Zalando, Wayfair, Groupon and in the negative range are: Fielmann, Guenstiger.De, Bader.
This bar chart visualizes, how a preference for the brand "KangaRoos" correlates with an affinity for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "KangaRoos" customers to have a preference for "Zalando" is increased by 115.35% .
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