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Communication | KangaRoos
March 23, 2022
This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the fashion label "KangaRoos", compared to the total population.
Very noticeable is the positive correlation with Telegram and Telekom, as well as the negative correlation with Freenet and Alcatel Mobile.
This bar chart visualizes, how an affinity for the brand "KangaRoos" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "KangaRoos" customers to have an affinity for "Telegram" is increased by 100.59% .
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