Statistic regarding Michael Kors customers: favorite car manufacturers

AIlon has analyzed 12612 people from Germany who have a very high affinity to Michael Kors and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive | Michael Kors

March 23, 2022

This statistic shows the favorite car manufacturers of that part of the German population, with a strong preference for the fashion label "Michael Kors", in comparison to the total population. Very pronounced is the positive correlation with Volkswagen, Pit Stop, Carglass, as well as the decreased value for Mercedes, Bmw Motorrad, Honda Motorrad.

This bar chart visualizes, how an affinity for the brand "Michael Kors" correlates with an affinity for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Michael Kors" customers to have an affinity for "Volkswagen" is increased by 49.92% .

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