Statistic regarding Michael Kors customers: favorite fast fashion brands

AIlon has analyzed 12612 people from Germany who have a very high affinity to Michael Kors and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Michael Kors

March 23, 2022

This statistic visualizes the favored fashion brands of that part of the German population, with a strong preference for the fashion label "Michael Kors", compared to the total population. The largest deviations in the positive range are: Michael Kors, Pandora, Max Mara and in the negative range are: Adler, Karl Lagerfeld, Nkd.

This bar chart visualizes, how an affinity for the brand "Michael Kors" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Michael Kors" customers to have a preference for "Michael Kors" is increased by 170.0% .

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