Statistic regarding Michael Kors customers: favorite shopping brands

AIlon has analyzed 12612 people from Germany who have a very high affinity to Michael Kors and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Michael Kors

March 23, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the fashion label "Michael Kors", in comparison to the total population. The largest deviations in the positive range are: Zalando, About You, Dm and in the negative range are: Fielmann, Guenstiger.De, Bader.

This bar chart visualizes, how a preference for the brand "Michael Kors" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Michael Kors" customers to have an affinity for "Zalando" is increased by 123.7% .

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