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Beauty | ElectronicPartner
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the shopping brand "ElectronicPartner", in comparison to the total population.
Especially pronounced is the increased value for Gilette, Head And Shoulders, Axe/Lynx/Ego, as well as the negative relation to Rexona, Dove, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "ElectronicPartner" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ElectronicPartner" customers to have an affinity for "Gilette" is increased by 98.48% .
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