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Media channel affinities | ElectronicPartner
March 24, 2022
This statistic visualizes the most popular media channels of that part of the German population, with a high affinity for the shopping brand "ElectronicPartner", in comparison to the total population.
The largest deviations in the positive range are: Linkedin, Pinterest, Reddit and in the negative range are: Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "ElectronicPartner" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ElectronicPartner" customers to have a preference for "Linkedin" is increased by 105.63% .
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