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Lifestyle | ElectronicPartner
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a high affinity for the shopping brand "ElectronicPartner", compared to the total population.
Very pronounced are the positive values for E-Mobilität, Smart-Home, Riding an e-bike and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "ElectronicPartner" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ElectronicPartner" customers to have an affinity for "E-Mobilität" is increased by 124.2% .
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