Statistic regarding New Yorker (Unternehmen) customers: favorite cosmetics brands

AIlon has analyzed 8253 people from Germany who have a very high affinity to New Yorker (Unternehmen) and compared the mean values with a representative sample of the population.

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Beauty | New Yorker (Unternehmen)

March 24, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the fast fashion label "New Yorker (Unternehmen)", compared to the total population. Especially pronounced is the increased value for Balea, Essence Cosmetics, Garnier, as well as the negative correlation with Palmolive, Nivea, Estée Lauder.

This bar chart visualizes, how a preference for the brand "New Yorker (Unternehmen)" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "New Yorker (Unternehmen)" customers to have a preference for "Balea" is increased by 85.5% .

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