Statistic regarding New Yorker (Unternehmen) customers: most popular media channels

AIlon has analyzed 8253 people from Germany who have a very high affinity to New Yorker (Unternehmen) and compared the mean values with a representative sample of the population.

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Media channel affinities | New Yorker (Unternehmen)

March 24, 2022

This statistic visualizes the favorite media channels of that part of the German population, with a strong preference for the fast fashion label "New Yorker (Unternehmen)", in comparison to the total population. Extremely pronounced is the increased value for TikTok, Snapchat, Deezer, as well as the negative correlation with TV, Radio, Newspaper.

This bar chart visualizes, how an affinity for the brand "New Yorker (Unternehmen)" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "New Yorker (Unternehmen)" customers to have a preference for "TikTok" is increased by 124.43% .

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