Statistic regarding Tiffany & Co. customers: favorite cosmetics brands

AIlon has analyzed 6215 people from Germany who have a very high affinity to Tiffany & Co. and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Tiffany & Co.

March 23, 2022

This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Tiffany & Co.", in comparison to the total population. Especially pronounced is the positive relation to Wella, La Roche Posay, Bobbi Brown Cosmetics, as well as the decreased value for Gilette, Tresemme, Kiehls.

This bar chart visualizes, how an affinity for the brand "Tiffany & Co." correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tiffany & Co." customers to have an affinity for "Wella" is increased by 146.04% .

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