Statistic regarding Tiffany & Co. customers: favorite fast fashion brands

AIlon has analyzed 6215 people from Germany who have a very high affinity to Tiffany & Co. and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashionfast | Tiffany & Co.

March 23, 2022

This statistic visualizes the most popular fast fashion brands of that part of the German population, with a strong preference for the fashion label "Tiffany & Co.", in comparison to the total population. Very pronounced is the positive correlation with United Colors Of Bennetton, Guess, Esprit, as well as the negative relation to Kik, C&A, Uniqlo.

This bar chart visualizes, how a preference for the brand "Tiffany & Co." correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Tiffany & Co." customers to have an affinity for "United Colors Of Bennetton" is increased by 167.21% .

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