AIlon has analyzed 56221 people from Germany who have a very high affinity to Männlichkeit and compared the mean values with a representative sample of the population.
This study is based on a small sample and is not entirely current.
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July 14, 2022
This statistic shows the favorite chemical companies of that part of the German population, with a high affinity for the brand "Männlichkeit", compared to the total population.
Especially pronounced is the increased value for Shell, Aral, Agip, as well as the negative relation to Henkel, Gazprom, Bp.
This bar chart visualizes, how an affinity for the brand "Männlichkeit" correlates with an affinity for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Männlichkeit" brandfans to have a preference for "Shell" is increased by 32.5% .
Source:
AIlon
Publication date:
July 14, 2022
Sample size Männlichkeit:
56221
Sample size population sample: 3.414.229
Area of enquiry: Germany
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