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Beauty | Männlichkeit
July 14, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Männlichkeit", in comparison to the total population.
Very noticeable is the positive relation to Gilette, Axe/Lynx/Ego, Nivea, as well as the negative correlation with Dove, Rexona, Yves Rocher.
This bar chart visualizes, how a preference for the brand "Männlichkeit" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Männlichkeit" brandfans to have a preference for "Dove" is decreased by 67.85% .
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