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Communication | Männlichkeit
July 14, 2022
This statistic shows the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the brand "Männlichkeit", compared to the total population.
Very pronounced is the positive correlation with Threema and Telegram, as well as the negative correlation with Fonic and Orange.
This bar chart visualizes, how an affinity for the brand "Männlichkeit" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Männlichkeit" brandfans to have an affinity for "Threema" is increased by 18.09% .
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