Statistic regarding Männlichkeit brandfans: most popular family magazines

AIlon has analyzed 56221 people from Germany who have a very high affinity to Männlichkeit and compared the mean values with a representative sample of the population.

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Family Magazine | Männlichkeit

July 14, 2022

This statistic shows die favorite magazines for parents of that part of the German population, with a high affinity for the brand "Männlichkeit", compared to the total population. The affinity for the magazines "Baby und Familie" and "Super Illu" is clearly decreased.

This bar chart visualizes, how a preference for the brand "Männlichkeit" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Männlichkeit" brandfans to have a preference for "Baby und Familie" is decreased by 34.75% .

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