Statistic regarding Rakuten customers: favorite chemical companies

AIlon has analyzed 10970 people from Germany who have a very high affinity to Rakuten and compared the mean values with a representative sample of the population.

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Chemical | Rakuten

March 23, 2022

This statistic shows the favorite chemical companies of that part of the German population, with a strong preference for the shopping brand "Rakuten", in comparison to the total population. The largest deviations in the positive range are: Evonik, Aral, Shell and in the negative range are: Gazprom, Bayer Ag, Bp.

This bar chart visualizes, how an affinity for the brand "Rakuten" correlates with an affinity for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rakuten" customers to have a preference for "Evonik" is increased by 138.36% .

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