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Lifestyle | Rakuten
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Rakuten", in comparison to the total population.
Very noticeable are the positive values for Smoking, Smart-Home, Nutzt CTV and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "Rakuten" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rakuten" customers to have an affinity for "Smoking" is increased by 126.4% .
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