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Financial | Rakuten
March 23, 2022
This statistic shows the favorite financial sector companies of that part of the German population, with a high affinity for the shopping brand "Rakuten", in comparison to the total population.
Especially pronounced is the increased value for Huk24, Dkv, Techniker Krankenkasse, as well as the decreased value for Sparkasse, Aok, Dak.
This bar chart visualizes, how an affinity for the brand "Rakuten" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rakuten" customers to have an affinity for "Huk24" is increased by 151.32% .
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