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Communication | Philips
March 23, 2022
This statistic shows the most used cell phone providers and messenger services of that part of the German population, with a strong preference for the tech company "Philips", compared to the total population.
The largest deviations in the positive range are: Telekom and Threema and in the negative range are: Fonic and Alcatel Mobile.
This bar chart visualizes, how an affinity for the brand "Philips" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Philips" customers to have an affinity for "Telekom" is increased by 78.39% .
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