Statistic regarding Philips customers: favorite fast fashion brands

AIlon has analyzed 13512 people from Germany who have a very high affinity to Philips and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Philips

March 23, 2022

This statistic shows the favored fashion brands of that part of the German population, with a strong preference for the tech company "Philips", in comparison to the total population. Extremely pronounced is the increased value for Adidas, Karl Lagerfeld, Boss, as well as the negative relation to Takko, Nkd, Triumph.

This bar chart visualizes, how a preference for the brand "Philips" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Philips" customers to have a preference for "Adidas" is increased by 100.95% .

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